The SIL founder Natalie Bloomingdale, wearing a Keehn Deutch dress and a Scott Nelson clutch. Photograph by Bradley Mainz.
I stumbled on The SIL’s site after becoming obsessed with another girl’s dress (the gal in question is none other than The CEH’s effortlessly chic Diana Evans).
The founder of the buzziest online shop in recent memory, Natalie Bloomingdale, is also a Texas native and originally launched her site, The Stuff I Love, to give Tish Cox (designer of the dress I had to have and darling Dallas resident) a digital platform. What makes The SIL unique is it offers exclusives to its client base. This brilliant and sustainable business model ensures loyal fans and designer partnerships alike, while allowing Natalie to strategically and gradually build. After huge success with Tish, The SIL has since expanded to feature entrepreneurs from coast to coast, offering one-of-kind wares in some instances and Instagram eye candy in every case.
We spent five minutes with LA-based Natalie and got the scoop on all things The SIL, the best sushi spot in LA, The Izakaya on Third Street, and her favorite shoes.
A chic La Vie caftan, seen above.
A custom Lees Pearson creation.
Thank You Natalie!
Natalie’s site is full of treasures (in exclusive colorways) like the below Tish Cox dress (next on my list!). Hope you find something you love. xx
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